3 Good Reasons You Should Use Video Marketing
Video marketing is here, and it is here to stay. Video has become an integral part of online marketing that your credit union CANNOT afford to ignore. It is the most effective tool for sharing information and entertaining content with your members. According to Cisco, by 2020 video will make up 79% of all internet traffic.
Buyer’s Guide: Voice Banking for Credit Unions
Caveat emptor. Let the buyer beware.
Nowhere is that truer than when investing in new technology. It takes time and money to create and nurture innovation. It’s not a process that everyone wants to, or should, be involved with
A Credit Union’s Guide to Dominating Retail Finance
Credit Unions can, and should, be the dominant retail financial services provider in every market in the US.
3 Social Media Strategy Mistakes for Credit Unions
It is imperative that your Credit Union has a social media strategy in today’s digital climate. However, what is even worse than having no social media strategy for your credit union is having a bad social media strategy. It is important that you avoid these three social media mistakes at your credit union.
Getting Your Data In Order – A Recipe for Digital Success
Data is fundamental to your digital transformation. Customers must be able to efficiently and effectively manage transactions online. Credit Unions must be able to infer customer needs from those transactions and reach out to customers where they “live” online, whether through email, social media, or text. This blog post presents a simple recipe for getting your data in order as a foundation for digital success.
Lead Scoring – Getting to know your members
Media coverage of last week’s Visa/Mastercard settlement predictably- and appropriately- focused on the impact to merchants and the card network behemoths. Fortunately most news outlets avoided the dubious claim that consumers would somehow benefit from the estimated $30 billion fee concession (there were exceptions- looking at you, New York Times).
Studying Gen Z banking – from my living room
With 2 Gen Zs in my house, I’m really taking the opportunity to study who this generation is first-hand. My oldest recently got his first checking account. He doesn’t need to write checks but he needs a debit card. In fact, he’ll probably never write a check in his life.
The State Of The Credit Union: Analytics Adoption – Part I
Large banks, Regionals, and fintechs continue to invest heavily in data management, analytics and decisioning.
The State Of The Credit Union: Analytics Adoption – Part II
In our last blog, we explored results from The National Survey on Credit Union Data Analytics and Decisioning Trends and touched on their implications.
No Time To Be A Tortoise: Credit Unions Are Running Out Of Time To Catch Up
“We are not moving fast enough. We need to move 2x or 4x faster,” says John Janclaes, CEO of the $1 billion Partners Federal Credit Union headquartered in Burbank, CA. “Some might say faster is in order”.