A Data-Driven Approach To Marketing
Tommy Kearns, Co-founder and CEO of multi-channel analytics and engagement platform Xtremepush, discusses why data is becoming more important than technology, targeted marketing using analytics and contextual marketing.
Innovation Is A Must-Have, Not A Luxury
Financial industry innovation, strategy and leadership expert JP Nicols joins Anne to discuss innovation as a defined process, as part of an organization’s culture and strategy, and why he believes that it should be a formal discipline within an organization.
Putting Data Analytics To The Test
In our second report from the AXFI Conference, Glen chats with the three credit union Best Practices Competition finalists who found unique ways to tackle real-world issues with data. Also, Glen talks to killer Fintech app CU Rate Reset and to identify and fraud solutions provider ID Insight.
Who Do You Trust? Would Your Credit Union Members Say It Is You?
Be it in our personal or professional lives, relationships are built on trust. Although services and products are undeniably important, the key to building any great relationship begins with your customers trusting you. People trust those they believe have their best interests at heart, and distrust those who have only their own interests in mind. Perhaps most importantly, they distrust those who pretend to be the first, but behave like the second.
Offering Digital-Friendly Rewards To CU Card Holders
More and more purchasing and other financial transactions are moving online, and whether that means working via mobile app or using a desktop computer, it’s a whole new world when it comes to credit cards.
Interchange Income And The Dodd-Frank Act: What’s Happened So Far And What Lies Ahead
The Dodd-Frank Wall Street Reform and Consumer Protection Act was enacted in response to the financial crisis of 2008 and the subsequent recession. Within it is a portion known as the “Durbin Amendment,” which affects how debit cards are processed. This seemingly small change to debit card processing – and interchange income – has, to say the least, been controversial.
Member Obsession, The Fine Line Between Creepy And Awesome, And Value Creation
Anne’s episodes will focus on all things business, specifically the why and how about companies, products, people and ideas that make money, and how can credit unions benefit. In her first solo podcast as part of the new BIGcast Network, she discusses sales and marketing strategies, customer journeys, value creation and what this all means for credit unions with her special guest, Sam Mallikarjunan from HubSpot.
Introducing The BIGcast Network
On May 8, the BIGcast format is changing to become a twice weekly podcast hosted by Anne Legg, Glen Sarvady and John Best. BIGcast Producer Laura Weiss joins Anne, Glen and John to discuss the format and schedule changes. Also in this week’s BIGcast – the SWIFT Network and credit union security in light of an expose on a Russian hacker.
Where Do I Need To Be, And What Do I Need To Get There?
Sam Mallikarjunan, Marketing Fellow at HubSpot, discusses innovation, creativity, disruption, change, marketing, sales and small houses.
Why Visual Marketing Matters
Naomi Castillo of FSSI and John discuss the importance of transactional documents to a credit union’s brand, and how innovation in that space can drive engagement and brand recognition.