Member Obsession, The Fine Line Between Creepy And Awesome, And Value Creation

In this episode:

• The basic assumption that Sam starts his projects and conversations with that allow him the flexibility to make creative decisions.
• HubSpot, what it is, and its products that allow companies to grow by guiding them to new ways of looking at sales and marketing.
• Push and pull promotional strategies, and how less pushing and more pulling can create a partnership that uses the customer journey as the framework toward mutual growth.
• The importance of customer journeys and allowing clients to make personal decisions.
• How to Sell Better than Amazon.
• Where does Sam believe there are opportunities for the credit union space to add member value, including the role of regulations and FinTechs.
• The Platform Revolution, and why the customer should be the platform.
• How to create value through authentic conversations.
• The most important part of the HubSpot sales process, and why this is important to your members.
• Examples of value creation, and value exchange.
• A discussion of future trends.
• Last words – Sam’s one bit of advice for the Financial Industry.

To learn more about Sam’s teaching, consulting and speaking engagements, visit his Web page at http://www.mallikarjunan.com/. To read Sam’s blogs on HubSpot, visit https://blog.hubspot.com/marketing/author/sam-mallikarjunan#sm.0003twc911dp0eg7yaw21afapcgao. Sam on LinkedIn, https://www.linkedin.com/in/mallikarjunan/, and on Twitter, @Mallikarjunan.