Why Visual Marketing Matters

In this episode:

• FSSI statement innovations, and how innovation provides credit unions the ability to be flexible, dynamic and scalable with their member communications.
• Document innovations in an increasingly electronic world, how FSSI helps credit unions to discover new marketing opportunities that drive down cost and improve quality.
• Big data, artificial intelligence and how they may relate to member statements in the future, as well as create opportunities for further member engagement.
• Why mailed statements are not going away.
• The importance of branding and visually compelling communications.
• John asks Naomi what she believes are the biggest changes she has seen in the industry.
• Have you started 3D printing statements yet? When can he get his 3D statement, like in National Treasure?

Naomi can be reached at naomicastillo@fssi-ca.com, on LinkedIn at https://www.linkedin.com/in/naomicastillo/, and by phone at 714-436-3811. To learn more about FSSI and its print, mail, marketing and electronic delivery solutions, visit http://www.fssi-ca.com/.

URLs related to this week’s BIGCast:

• https://www.geekalerts.com/the-davinci-code-mini-cryptex/ The DaVinci Code Mini Cryptex working replica on sale at Geek Alerts
• https://www.ibm.com/us-en/marketplace/social-media-data-analysis – IBM Watson analytics for social media SaaS.