A Data-Driven Approach To Marketing

In this episode:

• How Xtremepush uses analytics and technology to create data-driven results.
• Communicating to customers using the relevant channels at the right time.
• Determining what members prefer which marketing channels.
• Channels, contextual banking, continuity of services, and the importance of analytics to bring these services to your members.
• A GDPR use case, why it is important for US organizations to understand their GDPR responsibilities and why Xtremepush views GDPR as an opportunity.
• Ineffective loyalty programs, and activating customers with effective programs.
• Marketing message templates, and determining how and when to target a customer.
• What to measure when creating marketing programs.
• Artificial intelligence, augmented reality, and predictive lending.

To learn more about the Xtremepush platform, visit https://xtremepush.com/, or @Xtremepush on Twitter, or send email to info@xtremepush.com.

URLs related to this week’s BIGCast:

• http://bigfintechmedia.com/BIGcast-Network/privacy-versus-the-surveillance-economy – Drumond Reed and John Best discuss privacy issues, including the GDPR.