The 4th Industrial Revolution: Will your Credit Union go the way of Saving Banks or grow like a FinTech!
A new paradigm, the 4th industrial revolution, BIG data, AI, deep learning, robotics, self-driving cars, the Internet of things, retail disruption – and so much more is upon us! It is all about data and digital and it is RIGHT NOW!
A Quick Guide to Credit Union Member Acquisition Costs
Best Innovation Group, Inc, an innovation catalyst and strategic consulting partner focused on strengthening and growing credit unions recently released the results of its semi-annual Data Analytics Survey.
CU-2’s Credit Union Data Analytics Provider Guide 2019
Credit Unions are at a unique crossroads. We are behind on a handful of key trends. We must balance our technological needs with our focus on service, growth, and profit. At the same time, we have outside factors impacting us including fintechs, compliance, IT security, and ever-changing regulations.
What Credit Union Marketing Automation Is, and Why It Matters
Believe me, we get it: marketing efforts can lead to headaches. Nobody likes getting cold calls, most people mute (or skip) commercials, and I still get nightmares about pop-up ads. However, credit union marketing automation is far more sophisticated—and less intrusive—than those marketing strategies.
Credit Union Member Growth
Credit union membership growth! How do you measure it? It seems like a simple question, just like “where can I get the best burger in town?” seems like a simple question. However, once different interpretations of what constitutes a new member—or a good burger come into play—things don’t stay so clear.
Facebook Group vs Page: For Credit Union Marketers
Many credit union marketers have difficulty telling the difference between a Facebook group and a Facebook page. Is there a tradeoff between using a Facebook group vs page? How are they different and which way should I go? If we were to conduct a digital marketing audit of the average credit union, Facebook groups would probably be absent from the mix.
3 Good Reasons You Should Use Video Marketing
Video marketing is here, and it is here to stay. Video has become an integral part of online marketing that your credit union CANNOT afford to ignore. It is the most effective tool for sharing information and entertaining content with your members. According to Cisco, by 2020 video will make up 79% of all internet traffic.
3 Social Media Strategy Mistakes for Credit Unions
It is imperative that your Credit Union has a social media strategy in today’s digital climate. However, what is even worse than having no social media strategy for your credit union is having a bad social media strategy. It is important that you avoid these three social media mistakes at your credit union.
Getting Your Data In Order – A Recipe for Digital Success
Data is fundamental to your digital transformation. Customers must be able to efficiently and effectively manage transactions online. Credit Unions must be able to infer customer needs from those transactions and reach out to customers where they “live” online, whether through email, social media, or text. This blog post presents a simple recipe for getting your data in order as a foundation for digital success.
Lead Scoring – Getting to know your members
Media coverage of last week’s Visa/Mastercard settlement predictably- and appropriately- focused on the impact to merchants and the card network behemoths. Fortunately most news outlets avoided the dubious claim that consumers would somehow benefit from the estimated $30 billion fee concession (there were exceptions- looking at you, New York Times).