Credit Unions Should Build Brand Equity Now For Voice-First Banking
Nothing has an impact on customer engagement quite like brand equity. A strong brand reputation takes time to build and is challenging to maintain, but your credit union’s long-term success depends on enhancing your image in the eyes of your members. When implementing a new technology, such as entering the voice-first market, it’s important to consider how to reinforce and build your brand.
Voice-First Devices: Their Role In The Financial Landscape
nancial institutions have long been accused (often justifiably) of being slow to adopt emerging technologies to improve the customer experience. But one innovation is gaining acceptance more quickly than we’ve seen in the past: voice-first devices.
Numerica Credit Union goes BIG with FIVE
BIG created the first Amazon Alexa skill specifically designed to allow credit union members to perform transaction-based functions. Members can transfer…
Voice-First Devices: Changing The Rules Of Content Creation
Voice technology has changed the way people search for information. While voice technology isn’t new, voice recognition software has been around for years, the increasing availability of platforms such as Amazon Alexa or the Google Assistant has made voice interactions much more popular.
Best Innovation Group Is First To Certify Amazon Alexa Skills For Credit Union Voice Banking Transactions.
Best Innovation Group (BIG), a credit union innovation catalyst, announced the certification of its Amazon Alexa voice banking skill. Enrichment Federal Credit Union, a $456 million institution based in Oak Ridge, Tennessee, with 42,000 members and 9 offices, has become the first credit union to roll out the Financial Interaction Voice Experience (FIVE) banking skill.