Data Analytics: Now’s The Time To Up Your Investment

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For most credit unions, the concept of using data analytics to better meet members’ needs is not an unwelcome innovation. With a reputation for hands-on service, it should be no surprise that the majority of credit unions have strategically committed to using digital services and data analytics to:

Family And The Bulletin Board

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When I first started credit unions, branches were the thing. Home banking hardly even existed at that time and involved things like sending disks to members so that they could dial in to your organization like it was AOL.

Artificial Intelligence, Banking, And The Customer

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Now there are people who would argue that blockchain technology or the distributive ledger is the most important new technology, and I certainly think that both of those are transformative. But when it comes to finding a really good fit between the customer and the banking industry, there is no more transformative technology than artificial intelligence.

A Credit Union’s Biggest Cultural Challenge: Its Smart Use Of Data

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Many credit unions are successfully building the fundamental skills and infrastructure they need to utilize data more effectively. They’re aggressively investing in analytic tools, staff skills, and warehouses, but less so in the newer tools of decisioning, fraud, and predictive machine learning and AI technologies.

2018 AXFI Conference: Big Ideas, Big Data, And Big Fun

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There’s a reason that in just five short years the AXFI Conference has grown from less than 50 attendees to more than 250: it delivers insights that offer real value to all levels of credit union management, C-Level, VPs, managers, and tech staff.

Credit Unions Should Build Brand Equity Now For Voice-First Banking

Nothing has an impact on customer engagement quite like brand equity. A strong brand reputation takes time to build and is challenging to maintain, but your credit union’s long-term success depends on enhancing your image in the eyes of your members. When implementing a new technology, such as entering the voice-first market, it’s important to consider how to reinforce and build your brand.

Voice-First Devices: Their Role In The Financial Landscape

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nancial institutions have long been accused (often justifiably) of being slow to adopt emerging technologies to improve the customer experience. But one innovation is gaining acceptance more quickly than we’ve seen in the past: voice-first devices.

Voice-First Devices: Changing The Rules Of Content Creation

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Voice technology has changed the way people search for information. While voice technology isn’t new, voice recognition software has been around for years, the increasing availability of platforms such as Amazon Alexa or the Google Assistant has made voice interactions much more popular.