Finding Your Digital & Data Strategy Foundation Starts Here

Digital transformation has revolutionized retail banking and data is the jet fuel for the seismic shift in the credit union business model.
Credit Union Member Growth

Credit union membership growth! How do you measure it? It seems like a simple question, just like “where can I get the best burger in town?” seems like a simple question. However, once different interpretations of what constitutes a new member—or a good burger come into play—things don’t stay so clear.
A Guide to Growth: How to Double your size every 5 or 6 years

In my last two blogs, I described why credit unions should dominate their competition and local retail markets and why growth for growth’s sake will get them to the promised land.
Facebook Group vs Page: For Credit Union Marketers

Many credit union marketers have difficulty telling the difference between a Facebook group and a Facebook page. Is there a tradeoff between using a Facebook group vs page? How are they different and which way should I go? If we were to conduct a digital marketing audit of the average credit union, Facebook groups would probably be absent from the mix.
The State of the Credit Union: Implementation Without Strategy?

In our earlier posts, Part 1 and Part 2, we shared credit union trends revealed in the bi-annual survey conducted earlier this year by Information Builders’ partners Best Innovation Group (BIG) and OnApproach.
Growth for Growth’s Sake!

Dare I say it, dare we try it, dare, dare, dare – I triple dare you to take this advice! Growth for Growth’s Sake is what every Credit Union should be seeking!
3 Good Reasons You Should Use Video Marketing

Video marketing is here, and it is here to stay. Video has become an integral part of online marketing that your credit union CANNOT afford to ignore. It is the most effective tool for sharing information and entertaining content with your members. According to Cisco, by 2020 video will make up 79% of all internet traffic.
Buyer’s Guide: Voice Banking for Credit Unions

Caveat emptor. Let the buyer beware.
Nowhere is that truer than when investing in new technology. It takes time and money to create and nurture innovation. It’s not a process that everyone wants to, or should, be involved with
A Credit Union’s Guide to Dominating Retail Finance

Credit Unions can, and should, be the dominant retail financial services provider in every market in the US.
3 Social Media Strategy Mistakes for Credit Unions

It is imperative that your Credit Union has a social media strategy in today’s digital climate. However, what is even worse than having no social media strategy for your credit union is having a bad social media strategy. It is important that you avoid these three social media mistakes at your credit union.