Innovation Without Adoption Is Just Play
Innovation is one of those somewhat nebulous words that many of us use to describe what we do. Over the years, I’ve been involved in some very innovative creations that never actually went anywhere. It’s not because they weren’t really cool or didn’t have a sustainable business model.
What Credit Union Marketing Automation Is, and Why It Matters
Believe me, we get it: marketing efforts can lead to headaches. Nobody likes getting cold calls, most people mute (or skip) commercials, and I still get nightmares about pop-up ads. However, credit union marketing automation is far more sophisticated—and less intrusive—than those marketing strategies.
Advice from a retired CU CEO turned Tech Consultant: #SpeedUp!
Make no mistake a digital revolution is upon us and credit unions need to react and change in order to serve their members.
2019 Credit Union Technology Trends to Watch
Wow. What a year! The credit union and FinTech worlds are frothy and lots of change is underway. This year, some of the walls came down and credit unions saw more of the real world. Digital Credit Union has an incubator fostering FinTech Startups and the Boston FinTech Community. NACUSO’s Next Big Idea Competition brought in new concepts and innovative ideas to solve age-old credit union problems.
Finding Your Digital & Data Strategy Foundation Starts Here
Digital transformation has revolutionized retail banking and data is the jet fuel for the seismic shift in the credit union business model.
Credit Union Member Growth
Credit union membership growth! How do you measure it? It seems like a simple question, just like “where can I get the best burger in town?” seems like a simple question. However, once different interpretations of what constitutes a new member—or a good burger come into play—things don’t stay so clear.
A Guide to Growth: How to Double your size every 5 or 6 years
In my last two blogs, I described why credit unions should dominate their competition and local retail markets and why growth for growth’s sake will get them to the promised land.
Facebook Group vs Page: For Credit Union Marketers
Many credit union marketers have difficulty telling the difference between a Facebook group and a Facebook page. Is there a tradeoff between using a Facebook group vs page? How are they different and which way should I go? If we were to conduct a digital marketing audit of the average credit union, Facebook groups would probably be absent from the mix.
The State of the Credit Union: Implementation Without Strategy?
In our earlier posts, Part 1 and Part 2, we shared credit union trends revealed in the bi-annual survey conducted earlier this year by Information Builders’ partners Best Innovation Group (BIG) and OnApproach.
Growth for Growth’s Sake!
Dare I say it, dare we try it, dare, dare, dare – I triple dare you to take this advice! Growth for Growth’s Sake is what every Credit Union should be seeking!