Creating Digital Ambassadors: Why CU Employees Need To Be Digital Wallet Experts

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First impressions count, no matter how much you want to believe otherwise. This is true regardless whether you’re talking about huge corporate endeavors or community-level organizations. When your credit union (CU) customers want help accessing your products and services, the frontline staff need to be well-versed ambassadors for your brand who are ready and capable of providing it. Here are our reasons for this:

Catching a Unicorn – Talking Data with Clay Yearsley

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Clay Yearsley, SVP of Data Analytics at Texas Trust CU joins the BIGcast this week to discuss his role as a Data Analytics executive, why Texas Trust Credit Union decided it was important to create a Data Analytics position, the strategic role he plays at the organization, and how OnApproach helped Texas Trust to start its analytics program.

The Network Effect

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Our four BIGcast network hosts discuss how their rotating podcasts combine to provide a complete picture of innovation. They also debate instant issue debit cards, Apple Pay vs. WalMart Pay, and WKRP in Cincinnati.

Why CU Member Education Is A Gateway To Member Retention

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Stats from the Credit Union National Association (CUNA) show a high percentage of members don’t fully understand the difference between a credit union (CU) and a bank. The need to educate consumers on this and other topics offers CUs a rare opportunity to use content as a means to member retention.

Distributed Ledgers And The Evolution Of Identity

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Brian Behlendorf, Executive Director of Hyperledger and Dr. Drummond Reed, Chief Trust Officer at Evernym and Founding Trustee of the Sovrin Foundation join John for a wide-ranging discussion on topics related to Identity and distributed ledger projects, and how their organizations are furthering the development of Digital Identity.

Credit Unions Should Be Thinking Top Of App Instead Of Top Of Wallet

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The widespread use of smartphones and the Internet is changing the way a lot of people live their lives and giving rise to a range of new terminology. According to research by Pew, smartphone usage is not just growing in America but around the world. This has lead to service providers in a wide assortment of industries creating apps for goods, services, and subscriptions. What this means for credit unions is the increased use of “apps” to make purchases using credit and debit cards.

A Data-Driven Approach To Marketing

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Tommy Kearns, Co-founder and CEO of multi-channel analytics and engagement platform Xtremepush, discusses why data is becoming more important than technology, targeted marketing using analytics and contextual marketing.