Putting Data Driven Ideas Into Action
Data analytics is central to any informed marketing decision that a credit union makes. Two of the most effective ways to use data is to uncover insights into the minds of consumers and the world of credit unions. Anne Legg, the founder of Thrive Strategic Services, interviews Andrew Downin, Managing Director, Research, at Filene Research Institute, who talks about sustainable solutions for credit unions and their members, as well as how good ideas only work when they’re put into action.