Is Voice the New Mobile- and the Ultimate Touchless?
It was only a few years ago that I recall BIG’s Resident Visonary John Best counseling credit union leaders regarding their digital strategies, “If you don’t build out your mobile platform, you might as well not bother with digital.” It was a controversial statement at the time, but it’s now conventional wisdom. The hand-held device has become the go-to channel for members across a wide array of demographics, surpassing the desktop for engagement volume.