Fintech is Hard- The Lessons of Google Plex
When Google pulled the plug on its closely followed checking initiative on October 1, the news was a bigger surprise than it probably should have been. The Big Tech firm has long subscribed to Silicon Valley’s “fail fast” mantra, and has a graveyard of abandoned products to show for it. Google had also already allowed some soft deadlines to quietly slide by for its multi-FI banking interface.