Credit Unions Should Build Brand Equity Now For Voice-First Banking
Nothing has an impact on customer engagement quite like brand equity. A strong brand reputation takes time to build and is challenging to maintain, but your credit union’s long-term success depends on enhancing your image in the eyes of your members. When implementing a new technology, such as entering the voice-first market, it’s important to consider how to reinforce and build your brand.
Credit Unions Should Be Thinking Top Of App Instead Of Top Of Wallet
The widespread use of smartphones and the Internet is changing the way a lot of people live their lives and giving rise to a range of new terminology. According to research by Pew, smartphone usage is not just growing in America but around the world. This has lead to service providers in a wide assortment of industries creating apps for goods, services, and subscriptions. What this means for credit unions is the increased use of “apps” to make purchases using credit and debit cards.