Retaining Member Trust amid the Decline of Authority

Glen speaks with Managing Director Deidre Campbell about the Edelman Trust Barometer and its insights on consumer attitudes, with impact for financial institutions and beyond. We then detour into regenerative farming as Fintech South Innovation Challenge winner Alex Edquist discusses how her startup Good Agriculture empowers small farms. Also- banking’s version of the Tide Pod Challenge?

Links related to this episode:

The Edelman Trust Barometer: https://www.edelmansmithfield.com/2024-edelman-trust-barometer/supplemental-report-insights-financial-services
Trust at Work: https://www.edelman.com/trust/2024/trust-barometer/special-report-trust-at-work
Good Agriculture: https://goodagriculture.com/
Fintech South: https://www.fintechsouth.com/
Hypepotamus’ overview of the ten Innovation Challenge participants: https://hypepotamus.com/companies/b2b/meet-the-10-semifinalist-startups-for-the-fintech-south-innovation-challenge/
The Chase ATM TikTok fiasco (a/k/a Check Fraud): https://www.cnn.com/2024/09/03/business/chase-tiktok-trend/index.html
Consolidation of the Virginia Credit Union League and League of Southeastern Credit Unions: https://www.vacul.org/news/lscu-and-vacul-announce-intent-to-consolidate

Join us for the next CU Town Hall on Wednesday September 18 at 3pm ET/Noon PT for a live and lively interactive conversation tackling the major issues facing CUs today. This session will focus on whether the notion of a Primary Financial Institution is myth or reality. It’s free to attend (credit union employees might even win a door prize!), but advance registration is required: https://www.cutownhall.com/ 

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