Is Trust Now the Most Precious Metal?

Glen meets with Edelman Smithfield Managing Director Deidre Campbell to break down the annual Edelman Trust Barometer, the public’s “retreat into insularity,” and the resulting action items for banks and credit unions. Also- Illinois turns its focus to BNPL while JD Power highlights an FI opportunity, X Money broadens its reach, and the murky NCUA waters begin to clear.  

Join John Best at the next CU Town Hall Wednesday, July 15th, 2026 at 3 PM ET

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Recorded live for the first time ever at ACU’s Strategic Growth Conference, this CU Town Hall took on a lively “Pardon the Interruption” format as John Best, Joe Keller (Visions), Karen Bejarano (TruWest), and Glen Sarvady (154 Advisors) tackled today’s most pressing industry issues. From the CFPB, open banking, stablecoins, AI & quantum, branch strategy, next-gen members/wealth transfer, fraud, and fintech partnerships—this fast-paced session delivered candid insights, audience interaction, and plenty of laughs.

CU Town Hall Episode 147: The ChatGPT Finance Era

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In this session, John Best explores the launch of ChatGPT’s new finance capabilities and what the rise of AI-powered financial agents could mean for credit unions and financial institutions. The discussion covers personalized financial management, subscription tracking, agentic AI, data ownership, member relationships, and the opportunities — and risks — facing financial institutions as AI becomes more integrated into consumers’ financial lives.