Catching a Unicorn – Talking Data with Clay Yearsley
Clay Yearsley, SVP of Data Analytics at Texas Trust CU joins the BIGcast this week to discuss his role as a Data Analytics executive, why Texas Trust Credit Union decided it was important to create a Data Analytics position, the strategic role he plays at the organization, and how OnApproach helped Texas Trust to start its analytics program.
The Network Effect
Our four BIGcast network hosts discuss how their rotating podcasts combine to provide a complete picture of innovation. They also debate instant issue debit cards, Apple Pay vs. WalMart Pay, and WKRP in Cincinnati.
Distributed Ledgers And The Evolution Of Identity
Brian Behlendorf, Executive Director of Hyperledger and Dr. Drummond Reed, Chief Trust Officer at Evernym and Founding Trustee of the Sovrin Foundation join John for a wide-ranging discussion on topics related to Identity and distributed ledger projects, and how their organizations are furthering the development of Digital Identity.
A Data-Driven Approach To Marketing
Tommy Kearns, Co-founder and CEO of multi-channel analytics and engagement platform Xtremepush, discusses why data is becoming more important than technology, targeted marketing using analytics and contextual marketing.
Innovation Is A Must-Have, Not A Luxury
Financial industry innovation, strategy and leadership expert JP Nicols joins Anne to discuss innovation as a defined process, as part of an organization’s culture and strategy, and why he believes that it should be a formal discipline within an organization.
Putting Data Analytics To The Test
In our second report from the AXFI Conference, Glen chats with the three credit union Best Practices Competition finalists who found unique ways to tackle real-world issues with data. Also, Glen talks to killer Fintech app CU Rate Reset and to identify and fraud solutions provider ID Insight.
Member Obsession, The Fine Line Between Creepy And Awesome, And Value Creation
Anne’s episodes will focus on all things business, specifically the why and how about companies, products, people and ideas that make money, and how can credit unions benefit. In her first solo podcast as part of the new BIGcast Network, she discusses sales and marketing strategies, customer journeys, value creation and what this all means for credit unions with her special guest, Sam Mallikarjunan from HubSpot.
Introducing The BIGcast Network
On May 8, the BIGcast format is changing to become a twice weekly podcast hosted by Anne Legg, Glen Sarvady and John Best. BIGcast Producer Laura Weiss joins Anne, Glen and John to discuss the format and schedule changes. Also in this week’s BIGcast – the SWIFT Network and credit union security in light of an expose on a Russian hacker.
Where Do I Need To Be, And What Do I Need To Get There?
Sam Mallikarjunan, Marketing Fellow at HubSpot, discusses innovation, creativity, disruption, change, marketing, sales and small houses.
Why Visual Marketing Matters
Naomi Castillo of FSSI and John discuss the importance of transactional documents to a credit union’s brand, and how innovation in that space can drive engagement and brand recognition.