Archive by category: LeadershipReturn
Dec 17, 2018
Digital transformation has revolutionized retail banking and data is the jet fuel for the seismic shift in the credit union business model. A data strategy is foundational for credit unions to compete in today’s digital world and is required to effectively implement a holistic platform of enhanced analytical decisioning. Business Intelligence and analytics (all powered by data) are cultural shifts analogous to moving from ledger cards to core technology platforms.
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Oct 10, 2018
In my last two blogs, I described why credit unions should dominate their competition and local retail markets and why growth for growth’s sake will get them to the promised land.
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Oct 02, 2018
Growth for Growth’s Sake is what every Credit Union should be seeking!
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Aug 22, 2018
Many Credit Unions measure the success of a marketing campaign solely with “home run” metrics. For example, a car loan promotion is measured in number car loans booked, and a credit-card campaign in the number of cards delivered. While there is no question that won/loss metrics are important, there is a middle ground that can give you richer customer information as you work to build member relationships rather than just achieve sales. At CU 2.0, we train our clients to use this technique, call...
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Jun 21, 2018
In our last blog, we explored results from The National Survey on Credit Union Data Analytics and Decisioning Trends and touched on their implications.
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Jun 11, 2018
“We are not moving fast enough. We need to move 2x or 4x faster,” says John Janclaes, CEO of the $1 billion Partners Federal Credit Union headquartered in Burbank, CA. “Some might say faster is in order".
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May 04, 2018
Many credit unions are successfully building the fundamental skills and infrastructure they need to utilize data more effectively. They’re aggressively investing in analytic tools, staff skills, and warehouses, but less so in the newer tools of decisioning, fraud, and predictive machine learning and AI technologies.
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Apr 30, 2018
The fifth AXFI Conference is going to be bigger and better than it’s ever been, now offering attendees three programming tracks focused on real-world, actionable takeaways: analytics, innovations, and cybersecurity.
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Apr 23, 2018
There’s a reason that in just five short years the AXFI Conference has grown from less than 50 attendees to more than 250: it delivers insights that offer real value to all levels of credit union management, C-Level, VPs, managers, and tech staff.
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Sep 30, 2017
Members are the driving force behind all your credit union’s activities, and that’s understandable. Not only does your business strategy focus foremost on fulfilling their needs, but with directors who are members it’s a given that member interests will be top of the priority list.
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