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Archive by category: InnovationReturn
Jun 19, 2019
One of the most popular sessions of the AXFI conference- the annual data analytics forum that wrapped up last week in Minneapolis- is the Killer FinTech Speed Rounds. In a single action-packed hour, six standout fintech companies with solutions designed to empower credit unions’ analytics journeys present their models to a packed room of financial leaders. Each firm has seven minutes to share its thoughts, followed by a brief Q&A exchange with a small panel of judges.
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May 02, 2019
My partner repeatedly tells me that I’m not as old as I think I am, but I remember playing in public sandboxes as a kid. I’m honestly not sure people make those anymore—they’re probably “unsafe” or “unhygienic” or something. Still, I remember the freedom of a sandbox. In the short run, you can create your own castle, moat, and entire surrounding village if you want.
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Feb 25, 2019
Believe me, we get it: marketing efforts can lead to headaches. Nobody likes getting cold calls, most people mute (or skip) commercials, and I still get nightmares about pop-up ads. However, credit union marketing automation is far more sophisticated—and less intrusive—than those marketing strategies.
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Dec 12, 2018
Credit union membership growth! How do you measure it? It seems like a simple question, just like “where can I get the best burger in town?” seems like a simple question. However, once different interpretations of what constitutes a new member—or a good burger come into play—things don’t stay so clear.
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Oct 02, 2018
Growth for Growth’s Sake is what every Credit Union should be seeking!
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Sep 13, 2018
Caveat emptor. Let the buyer beware.
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Sep 13, 2018
Video marketing is here, and it is here to stay. Video has become an integral part of online marketing that your credit union CANNOT afford to ignore. It is the most effective tool for sharing information and entertaining content with your members. According to Cisco, by 2020 video will make up 79% of all internet traffic.
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Sep 05, 2018
Credit Unions can, and should, be the dominant retail financial services provider in every market in the US.
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Aug 22, 2018
Data is fundamental to your digital transformation. Customers must be able to efficiently and effectively manage transactions online. Credit Unions must be able to infer customer needs from those transactions and reach out to customers where they “live” online, whether through email, social media, or text. This blog post presents a simple recipe for getting your data in order as a foundation for digital success.
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May 17, 2018
At a conference a couple weeks ago someone asked me what the number one most important upcoming technology there was for banking. Without hesitation, I answered, “artificial intelligence”.
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