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Archive by category: InnovationReturn
Dec 12, 2018
Credit union membership growth! How do you measure it? It seems like a simple question, just like “where can I get the best burger in town?” seems like a simple question. However, once different interpretations of what constitutes a new member—or a good burger come into play—things don’t stay so clear.
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Oct 02, 2018
Growth for Growth’s Sake is what every Credit Union should be seeking!
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Sep 13, 2018
Caveat emptor. Let the buyer beware.
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Sep 13, 2018
Video marketing is here, and it is here to stay. Video has become an integral part of online marketing that your credit union CANNOT afford to ignore. It is the most effective tool for sharing information and entertaining content with your members. According to Cisco, by 2020 video will make up 79% of all internet traffic.
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Sep 05, 2018
Credit Unions can, and should, be the dominant retail financial services provider in every market in the US.
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Aug 22, 2018
Data is fundamental to your digital transformation. Customers must be able to efficiently and effectively manage transactions online. Credit Unions must be able to infer customer needs from those transactions and reach out to customers where they “live” online, whether through email, social media, or text. This blog post presents a simple recipe for getting your data in order as a foundation for digital success.
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May 17, 2018
At a conference a couple weeks ago someone asked me what the number one most important upcoming technology there was for banking. Without hesitation, I answered, “artificial intelligence”.
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Apr 30, 2018
There’s a lot of good news surrounding the growth of voice-first devices. As reported by VoiceLabs, nearly 25 million of the devices shipped in 2017, bringing the total in use to 33 million. Amazon’s Echo, Tap, and Dot, as well as Google Home, dominate the field, but Apple, Samsung, and Microsoft are also important players.
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Apr 30, 2018
The fifth AXFI Conference is going to be bigger and better than it’s ever been, now offering attendees three programming tracks focused on real-world, actionable takeaways: analytics, innovations, and cybersecurity.
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Apr 19, 2018
Nothing has an impact on customer engagement quite like brand equity does. A strong brand reputation takes time to build and is challenging to maintain, but your credit union’s long-term success depends on enhancing its image in the eyes of your members.
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