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Make no mistake a digital revolution is upon us and credit unions need to react and change in order to serve their members.

Digital transformation has revolutionized retail banking and data is the jet fuel for the seismic shift in the credit union business model. A data strategy is foundational for credit unions to compete in today’s digital world and is required to effectively implement a holistic platform of enhanced analytical decisioning. Business Intelligence and analytics (all powered by data) are cultural shifts analogous to moving from ledger cards to core technology platforms.

In our earlier posts, Part 1 and Part 2, we shared credit union trends revealed in the bi-annual survey conducted earlier this year by Information Builders’ partners Best Innovation Group (BIG) and OnApproach.

Caveat emptor. Let the buyer beware.

Many Credit Unions measure the success of a marketing campaign solely with “home run” metrics. For example, a car loan promotion is measured in number car loans booked, and a credit-card campaign in the number of cards delivered. While there is no question that won/loss metrics are important, there is a middle ground that can give you richer customer information as you work to build member relationships rather than just achieve sales. At CU 2.0, we train our clients to use this technique, call...

At a conference a couple weeks ago someone asked me what the number one most important upcoming technology there was for banking. Without hesitation, I answered, “artificial intelligence”.

When I first started credit unions, branches were the thing. Home banking hardly even existed at that time and involved things like sending disks to members so that they could dial in to your organization like it was AOL.

There’s a lot of good news surrounding the growth of voice-first devices. As reported by VoiceLabs, nearly 25 million of the devices shipped in 2017, bringing the total in use to 33 million. Amazon’s Echo, Tap, and Dot, as well as Google Home, dominate the field, but Apple, Samsung, and Microsoft are also important players.

There’s a reason that in just five short years the AXFI Conference has grown from less than 50 attendees to more than 250: it delivers insights that offer real value to all levels of credit union management, C-Level, VPs, managers, and tech staff.

Nothing has an impact on customer engagement quite like brand equity does. A strong brand reputation takes time to build and is challenging to maintain, but your credit union’s long-term success depends on enhancing its image in the eyes of your members.