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Archive by category: CU CultureReturn
May 02, 2019
My partner repeatedly tells me that I’m not as old as I think I am, but I remember playing in public sandboxes as a kid. I’m honestly not sure people make those anymore—they’re probably “unsafe” or “unhygienic” or something. Still, I remember the freedom of a sandbox. In the short run, you can create your own castle, moat, and entire surrounding village if you want.
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Feb 25, 2019
Believe me, we get it: marketing efforts can lead to headaches. Nobody likes getting cold calls, most people mute (or skip) commercials, and I still get nightmares about pop-up ads. However, credit union marketing automation is far more sophisticated—and less intrusive—than those marketing strategies.
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Jan 28, 2019
Make no mistake a digital revolution is upon us and credit unions need to react and change in order to serve their members.
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Dec 12, 2018
Credit union membership growth! How do you measure it? It seems like a simple question, just like “where can I get the best burger in town?” seems like a simple question. However, once different interpretations of what constitutes a new member—or a good burger come into play—things don’t stay so clear.
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Oct 10, 2018
Many credit union marketers have difficulty telling the difference between a Facebook group and a Facebook page. Is there a tradeoff between using a Facebook group vs page? How are they different and which way should I go?
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Oct 10, 2018
In my last two blogs, I described why credit unions should dominate their competition and local retail markets and why growth for growth’s sake will get them to the promised land.
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Oct 02, 2018
Growth for Growth’s Sake is what every Credit Union should be seeking!
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Sep 13, 2018
Video marketing is here, and it is here to stay. Video has become an integral part of online marketing that your credit union CANNOT afford to ignore. It is the most effective tool for sharing information and entertaining content with your members. According to Cisco, by 2020 video will make up 79% of all internet traffic.
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Sep 05, 2018
Credit Unions can, and should, be the dominant retail financial services provider in every market in the US.
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Aug 22, 2018
Data is fundamental to your digital transformation. Customers must be able to efficiently and effectively manage transactions online. Credit Unions must be able to infer customer needs from those transactions and reach out to customers where they “live” online, whether through email, social media, or text. This blog post presents a simple recipe for getting your data in order as a foundation for digital success.
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