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Archive by category: CU CultureReturn
Aug 13, 2019
Is your credit union’s “digital lending experience” just an online application or is it an extraordinary, end-to-end experience?
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Aug 13, 2019
BIG Consulting in partnership with Trellance has recently completed a national survey on the state of the digital transformation in the CU industry. Findings: Credit Unions are at risk of losing their service and price advantage over banks because of falling behind in their transformation to a digital retail business model. The old model of in-person service is going the way of the department stores.
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Jul 31, 2019
In a perfect world, the reputation of any given credit union would precede it, and people would flock from far and wide to join. Not a dime would be spent on marketing.
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Jul 31, 2019
BIG Consulting in partnership with Trellance has recently completed a national survey on the state of the digital transformation in the CU industry. Findings: Credit Unions are at risk of losing their service and price advantage over banks because of falling behind in their transformation to a digital retail business model. The old model of in-person service is going the way of the department stores.
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May 02, 2019
My partner repeatedly tells me that I’m not as old as I think I am, but I remember playing in public sandboxes as a kid. I’m honestly not sure people make those anymore—they’re probably “unsafe” or “unhygienic” or something. Still, I remember the freedom of a sandbox. In the short run, you can create your own castle, moat, and entire surrounding village if you want.
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Feb 25, 2019
Believe me, we get it: marketing efforts can lead to headaches. Nobody likes getting cold calls, most people mute (or skip) commercials, and I still get nightmares about pop-up ads. However, credit union marketing automation is far more sophisticated—and less intrusive—than those marketing strategies.
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Jan 28, 2019
Make no mistake a digital revolution is upon us and credit unions need to react and change in order to serve their members.
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Dec 12, 2018
Credit union membership growth! How do you measure it? It seems like a simple question, just like “where can I get the best burger in town?” seems like a simple question. However, once different interpretations of what constitutes a new member—or a good burger come into play—things don’t stay so clear.
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Oct 10, 2018
Many credit union marketers have difficulty telling the difference between a Facebook group and a Facebook page. Is there a tradeoff between using a Facebook group vs page? How are they different and which way should I go?
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Oct 10, 2018
In my last two blogs, I described why credit unions should dominate their competition and local retail markets and why growth for growth’s sake will get them to the promised land.
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