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Is your credit union’s “digital lending experience” just an online application or is it an extraordinary, end-to-end experience?

BIG Consulting in partnership with Trellance has recently completed a national survey on the state of the digital transformation in the CU industry. Findings: Credit Unions are at risk of losing their service and price advantage over banks because of falling behind in their transformation to a digital retail business model. The old model of in-person service is going the way of the department stores.

A CEO and consultant’s perspective on voice, AI and digital transformation.

BIG Consulting in partnership with Trellance has recently completed a national survey on the state of the digital transformation in the CU industry. Findings: Credit Unions are at risk of losing their service and price advantage over banks because of falling behind in their transformation to a digital retail business model. The old model of in-person service is going the way of the department stores.

Believe me, we get it: marketing efforts can lead to headaches. Nobody likes getting cold calls, most people mute (or skip) commercials, and I still get nightmares about pop-up ads. However, credit union marketing automation is far more sophisticated—and less intrusive—than those marketing strategies.

Make no mistake a digital revolution is upon us and credit unions need to react and change in order to serve their members.

Many credit union marketers have difficulty telling the difference between a Facebook group and a Facebook page. Is there a tradeoff between using a Facebook group vs page? How are they different and which way should I go?

In our earlier posts, Part 1 and Part 2, we shared credit union trends revealed in the bi-annual survey conducted earlier this year by Information Builders’ partners Best Innovation Group (BIG) and OnApproach.

Caveat emptor. Let the buyer beware.

Video marketing is here, and it is here to stay. Video has become an integral part of online marketing that your credit union CANNOT afford to ignore. It is the most effective tool for sharing information and entertaining content with your members. According to Cisco, by 2020 video will make up 79% of all internet traffic.