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Archive by category: DigitalReturn
Oct 10, 2018
Many credit union marketers have difficulty telling the difference between a Facebook group and a Facebook page. Is there a tradeoff between using a Facebook group vs page? How are they different and which way should I go?
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Oct 05, 2018
In our earlier posts, Part 1 and Part 2, we shared credit union trends revealed in the bi-annual survey conducted earlier this year by Information Builders’ partners Best Innovation Group (BIG) and OnApproach.
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Sep 13, 2018
Caveat emptor. Let the buyer beware.
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Sep 13, 2018
Video marketing is here, and it is here to stay. Video has become an integral part of online marketing that your credit union CANNOT afford to ignore. It is the most effective tool for sharing information and entertaining content with your members. According to Cisco, by 2020 video will make up 79% of all internet traffic.
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Sep 05, 2018
Credit Unions can, and should, be the dominant retail financial services provider in every market in the US.
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Aug 22, 2018
Data is fundamental to your digital transformation. Customers must be able to efficiently and effectively manage transactions online. Credit Unions must be able to infer customer needs from those transactions and reach out to customers where they “live” online, whether through email, social media, or text. This blog post presents a simple recipe for getting your data in order as a foundation for digital success.
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Aug 22, 2018
Many Credit Unions measure the success of a marketing campaign solely with “home run” metrics. For example, a car loan promotion is measured in number car loans booked, and a credit-card campaign in the number of cards delivered. While there is no question that won/loss metrics are important, there is a middle ground that can give you richer customer information as you work to build member relationships rather than just achieve sales. At CU 2.0, we train our clients to use this technique, call...
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Apr 11, 2018
Even Amazon is surprised by how much people love Alexa. The enthusiasm that resides in the company’s Echo line of devices should really come as no surprise, though. People love convenience, and what’s more convenient than a simple piece of equipment that helps you shop, listen to music, check the weather, stream video, or that offers a joke of the day? And it does it all by responding to someone’s voice.
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Apr 04, 2018
Financial institutions have long been accused (often justifiably) of being slow to adopt emerging technologies to improve the customer experience. But one innovation is gaining acceptance more quickly than we've seen in the past: voice-first devices.
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Nov 20, 2017
Best Innovation Group (BIG), a credit union innovation catalyst, announced the certification of its Amazon Alexa voice banking skill. Enrichment Federal Credit Union, a $456 million institution based in Oak Ridge, Tennessee, with 42,000 members and 9 offices, has become the first credit union to roll out the Financial Interaction Voice Experience (FIVE) banking skill.
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