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Credit Unions are at a unique crossroads. We are behind on a handful of key trends. We must balance our technological needs with our focus on service, growth, and profit. At the same time, we have outside factors impacting us including fintechs, compliance, IT security, and ever-changing regulations.

In a perfect world, the reputation of any given credit union would precede it, and people would flock from far and wide to join. Not a dime would be spent on marketing.

Believe me, we get it: marketing efforts can lead to headaches. Nobody likes getting cold calls, most people mute (or skip) commercials, and I still get nightmares about pop-up ads. However, credit union marketing automation is far more sophisticated—and less intrusive—than those marketing strategies.

Wow. What a year! The credit union and FinTech worlds are frothy and lots of change is underway. This year, some of the walls came down and credit unions saw more of the real world. Digital Credit Union has an incubator fostering FinTech Startups and the Boston FinTech Community.