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Last month I wrote about how credit unions’ stagnant market share of 7% of US consumer deposits should not be acceptable to industry leaders. Our member growth stats have been decent, but what really matters at the end of the day is Primary Financial Institution (PFI) status- the goal is for a bank or credit union to establish itself as the centerpiece of daily financial life, the first place a consumer turns when financial help is needed.

One of the most bizarre byproducts of the COVID-19 pandemic has been its effect on credit union branch protocol. As recently as this winter, the idea of a masked man walking up to a teller window would have been unheard of, if not downright illegal.

There was much rejoicing in the credit union world last week when the Supreme Court batted back the American Bankers Association’s challenge to the NCUA’s expanded field of membership rule. The decision is undeniably good news- it removes a cloud of uncertainty and provides Americans with greater access to affordable financial services.