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25Feb

The State of Bank Marketing

 

Glen chats with Lily Harder of Comperemedia (a Mintel company) about big banks’ varying approaches to digital marketing, fintechs’ angles to carve out their own niches, and the pain points of the Gig Economy. Also, Mastercard’s new sonic identity and cash’s latest sponge bath.

Links related to this episode:

Comperemedia’s website: https://welcome.comperemedia.com/

Comperemedia’s blog: https://welcome.comperemedia.com/blog/

Mastercard’s new “sonic identity”: https://www.youtube.com/watch?v=_0ZPDxEJ7wA

 

Our previous Gig Economy roundtable discussion featuring AutoBooks, NCR and Roam HR: https://www.big-fintech.com/Media/BIGcast/ArticleID/496/Whose-Gig-Is-It-Anyway

Check out the latest trends in how credit unions leverage data in BIG’s 2019 Data Analytics Survey: https://www.big-fintech.com/2019-Data-Survey

And our BIGCast with Kirk Kordoleski and Tim Tibbals on the takeaways: https://www.big-fintech.com/Media/BIGcast/ArticleID/500/And-the-Data-Says

 

The BIG website: www.big-fintech.com

Follow the Best Innovation Group on Twitter: @bigfintech

Follow Glen on Twitter @154Advisors

Follow John on Twitter @jbfintech

About the Author

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