The State of Bank Marketing - BIGcast

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BIGcast

25Feb

The State of Bank Marketing

 

Glen chats with Lily Harder of Comperemedia (a Mintel company) about big banks’ varying approaches to digital marketing, fintechs’ angles to carve out their own niches, and the pain points of the Gig Economy. Also, Mastercard’s new sonic identity and cash’s latest sponge bath.

Links related to this episode:

Comperemedia’s website: https://welcome.comperemedia.com/

Comperemedia’s blog: https://welcome.comperemedia.com/blog/

Mastercard’s new “sonic identity”: https://www.youtube.com/watch?v=_0ZPDxEJ7wA

 

Our previous Gig Economy roundtable discussion featuring AutoBooks, NCR and Roam HR: https://www.big-fintech.com/Media/BIGcast/ArticleID/496/Whose-Gig-Is-It-Anyway

Check out the latest trends in how credit unions leverage data in BIG’s 2019 Data Analytics Survey: https://www.big-fintech.com/2019-Data-Survey

And our BIGCast with Kirk Kordoleski and Tim Tibbals on the takeaways: https://www.big-fintech.com/Media/BIGcast/ArticleID/500/And-the-Data-Says

 

The BIG website: www.big-fintech.com

Follow the Best Innovation Group on Twitter: @bigfintech

Follow Glen on Twitter @154Advisors

Follow John on Twitter @jbfintech

About the Author

Glen Sarvady

Glen Sarvady

Glen has 20+ years of FinTech experience, including leadership roles at industry heavyweights CheckFree, McKinsey and Deluxe. As a student he also helped launch a credit union at the University of Pennsylvania. Glen's firm 154 Advisors helps FIs and FinTechs navigate the rapidly evolving financial services landscape. His BIGCast episodes focus on payments issues, intriguing new products and industry hot topics. Follow him on Twitter @154Advisors 

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