Member Obsession, The Fine Line Between Creepy And Awesome, And Value Creation - Best Innovation Group > Media > BIGcast

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Member Obsession, The Fine Line Between Creepy And Awesome, And Value Creation


In this episode:

  • The basic assumption that Sam starts his projects and conversations with that allow him the flexibility to make creative decisions.
  • HubSpot, what it is, and its products that allow companies to grow by guiding them to new ways of looking at sales and marketing.
  • Push and pull promotional strategies, and how less pushing and more pulling can create a partnership that uses the customer journey as the framework toward mutual growth.
  • The importance of customer journeys and allowing clients to make personal decisions.
  • How to Sell Better than Amazon.
  • Where does Sam believe there are opportunities for the credit union space to add member value, including the role of regulations and FinTechs.
  • The Platform Revolution, and why the customer should be the platform.
  • How to create value through authentic conversations.
  • The most important part of the HubSpot sales process, and why this is important to your members.
  • Examples of value creation, and value exchange.
  • A discussion of future trends.
  • Last words – Sam’s one bit of advice for the Financial Industry.

To learn more about Sam’s teaching, consulting and speaking engagements, visit his Web page at To read Sam’s blogs on HubSpot, visit Sam on LinkedIn,, and on Twitter, @Mallikarjunan.

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