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Best Innovation Group Continues Expansion of FIVE Voice-First Banking Platform

(Tampa, FL, December 16, 2019) Best Innovation Group (BIG), a technology and financial services innovator, announced that Michigan First Credit Union is now live with BIG’s FIVE Voice Banking Platform, enabling voice-activated banking services for its members across Amazon Alexa apps and devices.

Michigan First’s Amazon certification for the FIVE Platform and associated voice applications, empowers nearly 160,000 members to perform dozens of financial interactions through any Alexa-enabled device. These interactions are transactional, as opposed to merely informational, creating a true voice-first banking experience.  

“Michigan First Credit Union is committed to delivering the highest quality member experience.  We aim to become the market leader in digitization by improving the quality and scope of our digital capabilities that result in a frictionless member experience,” said Jerry Bettens, Michigan First Chief Information Officer.  “We are excited to launch a new skill for Alexa that will deliver convenience to our members.”   

The FIVE solution is totally configurable using BIG’s platform, which provides a unique look and feel tailored to Michigan First’s brand. The Alexa skill is built with ease of use in mind, including PIN-protected security and intuitive user experience, allowing members to simply launch the skill and go. 

“BIG’s approach to designing and building these voice-activated transactional applications combines our proven and repeatable voice app template with the flexibility of a custom-built skill to bring each of our clients an offering that conveys their unique brand and voice to everyone who interacts with the solution,” explains Product Director, Elizabeth Robins. “The speed with which voice interaction has become part of daily life for a majority of Americans is astounding. We are very happy to work with forward-thinking organizations like Michigan First as they bring this functionality to their members. We are already partnering with the credit union on adding new features and extending their solution to other voice services.”

FIVE currently integrates with a number of cores and online banking platforms, including the Correlation Keystone core used by Michigan First. They are the sixth voice banking client to receive certification of their fully integrated voice application. Four other BIG clients have launched informational voice applications to both Amazon Alexa and Google Assistant. About two dozen more clients are in various stages of implementation with BIG’s FIVE platform.

For more information on FIVE and BIG’s other solutions, please contact Elizabeth Robins, Product Director at or email


About Best Innovation Group
Founded in 2014, Best Innovation Group (BIG) was created to provide clients with the resources to quickly implement digital solutions and adopt cutting-edge technologies. BIG provides research and development in areas including voice banking, distributed ledger and machine learning, as well as a wide array of consulting services. For more information, visit

About Michigan First Credit Union

Founded in 1926, Lathrup Village-based Michigan First Credit Union delivers world-class service to more than 160,000 members at 27 branches throughout Michigan, and it’s growing. The Credit Union offers expanded financial solutions for every life stage through its Michigan First Mortgage and Michigan First Insurance Agency divisions, and seeks to positively transform lives with the Michigan First Foundation. Currently, the Credit Union has over $975 million in assets. To learn more about Michigan First and its award-winning team, visit

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Best Innovation Group, Inc is a technology innovation and development company catering to the financial industry. We invite you to join the hundreds of financial institutions that have already worked with our team of experts in designing technology solutions to fit their growing needs.

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