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Best Innovation Group Goes Five for FIVE


Best Innovation Group Goes Five for FIVE

Desert Financial Credit Union is the fifth financial institution to go live with its powerful, fully certified voice banking solution


(Tampa, FL, June 24, 2019) Best Innovation Group (BIG), a technology and financial services innovator, announced that Desert Financial Credit Union has gone live with BIG’s FIVE Voice Banking Platform, enabling voice-activated banking services across Amazon Alexa apps and devices for Desert Financial’s 330,000 members.

Desert Financial is the fifth credit union to receive Amazon certification for their FIVE solution, empowering members to perform dozens of financial interactions through any Alexa-enabled device. Importantly, these interactions are transactional, as opposed to merely informational, creating true voice-first banking engagement. 

“Our new three-year strategic plan includes a digital transformation pillar,” explained Desert Financial Executive Vice President Ron Amstutz. “We think AI (artificial intelligence-driven) banking is a natural, because it gives our members more access to Desert Financial from their homes, which is how many of them want to interact with us.”

The FIVE solution is totally configurable using BIG’s platform, which provides a unique look and feel tailored to Desert Financial’s brand. The Desert Financial Alexa skill is built with ease of use in mind, including PIN-protected security and a straightforward user experience, allowing members to simply launch the skill and go.

“Voice banking is just one of many ways that members want to access their financial information,” offers John Best, BIG’s CEO. “As younger members join, their technology expectations drive forward-thinking credit unions to adopt new channels like chat, messaging and voice applications much more quickly than we’ve seen with past channels. The FIVE platform will continue to expand, enabling Desert’s members to interact through a wide variety of voice and chat channels. BIG is here to support organizations in staying current with solutions which provide members the engagement and experience they expect.”

“We now have more members using mobile than desktop banking,” Amstutz added, “and we can see these voice activated channels eventually surpassing mobile.”

FIVE currently integrates with three core and online banking platforms, including the Corelation Keystone core used by Desert Financial. Desert is the first Keystone client to go live with the FIVE voice banking platform. Twenty additional clients, using a variety of core and online banking systems, are in various stages of implementation with BIG’s solution.

For more information on FIVE and BIG’s other solutions, please contact Elizabeth Robins, Product Director at 469.516.4693 or email


About Best Innovation Group
Founded in 2014, Best Innovation Group (“BIG”) is a technology and financial services innovator that provides forward-thinking products, consulting services and research and development resources to the financial services industry. BIG’s team of experienced financial industry professionals brings executive-level expertise to the products and services we provide. In addition to development of voice-first and distributed ledger technologies, BIG offers a full range of consulting services aimed at helping credit unions grow and dominate their markets. BIG tackles tomorrow’s problems today. For more information, visit:

About Desert Financial Credit Union

Celebrating 80 years in Arizona, Desert Financial is the state’s largest credit union with $4 billion in assets, more than 330,000 members and 48 locations across the Valley. As a not-for-profit cooperative, Desert Financial prides itself on sharing success with its members, its team and the wider community. Learn more at


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