Mining Direct Mail for Competitive Intel
Glen speaks with Competiscan Founder/CEO Richard Goldman about the insights promotional mail can generate about events like the proposed Capital One/Discover merger. Also- more headaches at Discover, and looking into the less reported corners of the Visa/ Mastercard settlement.
Exploring the Issuer Aspect of the Visa/Mastercard Settlement
Media coverage of last week’s Visa/Mastercard settlement predictably- and appropriately- focused on the impact to merchants and the card network behemoths. Fortunately most news outlets avoided the dubious claim that consumers would somehow benefit from the estimated $30 billion fee concession (there were exceptions- looking at you, New York Times).