Mind, Body, and Wallet
Glen speaks with leaders of Mintel Comperemedia and FMCG Direct about the latest messaging trends in financial services marketing, and quickly acting on “life-event triggers.” Also- a major development in the interchange wars, the “stimmy,” and a PR win for Chime.
One Year of Digital Town Halls- and a BIG Anniversary Party
Media coverage of last week’s Visa/Mastercard settlement predictably- and appropriately- focused on the impact to merchants and the card network behemoths. Fortunately most news outlets avoided the dubious claim that consumers would somehow benefit from the estimated $30 billion fee concession (there were exceptions- looking at you, New York Times).