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The State of Bank Marketing
Glen chats with Lily Harder of Comperemedia (a Mintel company) about big banks’ varying approaches to digital marketing, fintechs’ angles to carve out their own niches, and the pain points of the Gig Economy. Also, Mastercard’s new sonic identity and cash’s latest sponge bath.
Links related to this episode:
Comperemedia’s website: https://welcome.comperemedia.com/
Comperemedia’s blog: https://welcome.comperemedia.com/blog/
Mastercard’s new “sonic identity”: https://www.youtube.com/watch?v=_0ZPDxEJ7wA
Our previous Gig Economy roundtable discussion featuring AutoBooks, NCR and Roam HR: https://www.big-fintech.com/Media/BIGcast/ArticleID/496/Whose-Gig-Is-It-Anyway
Check out the latest trends in how credit unions leverage data in BIG’s 2019 Data Analytics Survey: https://www.big-fintech.com/2019-Data-Survey
And our BIGCast with Kirk Kordoleski and Tim Tibbals on the takeaways: https://www.big-fintech.com/Media/BIGcast/ArticleID/500/And-the-Data-Says
The BIG website: www.big-fintech.com
Follow the Best Innovation Group on Twitter: @bigfintech
Follow Glen on Twitter @154Advisors
Follow John on Twitter @jbfintech