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Is Trust Now the Most Precious Metal?
Glen meets with Edelman Smithfield Managing Director Deidre Campbell to break down the annual Edelman Trust Barometer, the public’s “retreat into insularity,” and the resulting action items for banks and credit unions. Also- Illinois turns its focus to BNPL while JD Power highlights an FI opportunity, X Money broadens its reach, and the murky NCUA waters begin to clear.
Links related to this episode:
- Edelman Smithfield’s Financial Services Trust Barometer: https://www.edelmansmithfield.com/2026-Edelman-Trust-Barometer-Key-Insights-for-Financial-Services
- Edelman’s 2026 Global Trust Barometer: https://www.edelman.com/trust/2026/trust-barometer
- Illinois’ newly signed BNPL law: https://www.paymentsdive.com/news/illinois-enacts-bnpl-law-pritzker-consumer-crypto/823835/
- JD Power’s Buy Now Pay Later customer satisfaction study (good news for FIs): https://www.jdpower.com/business/press-releases/2026-us-buy-now-pay-later-satisfaction-study
- PYMNTS.com on X Money’s latest move toward general availability: https://www.pymnts.com/commerce/social-commerce/2026/x-opens-x-money-to-premium-subscribers-ahead-of-broader-launch
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