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Driving New Sales and Just Plain Driving
Glen chats with BAI’s Byron Marshall about his firm’s latest research on FI cross-selling and new account opening. Also, Glen shares some warning flags on auto lending from the recent GCUA Idea Institute and engages in a bit of Bitcoin gloating.
Links related to this podcast:
BAI’s Beacon conference in Orlando October 9-11. Don’t forget to enter code BST for a $300 registration discount exclusive to BIGCast listeners (expires 9/28) https://www.bai.org/baibeacon
Check out the finalists for BAI’s Global Innovation Awards- especially BIG’s FIVE voice banking platform (and if you want to vote for us, who are we to stop you?) BAIGlobalInnovations.com
Links to BAI Banking Outlook Webinars covering the topics Byron discusses:
Trends in Marketing and Customer Acquisition: https://info.bai.org/_Res-Trends-in-Marketing-Management-Webinar.html
Leading Indicators in Customer Retention https://info.bai.org/_RES-Banking-Outlook-Leading-Indicators-Customer-Retention-Webinar.html
The Economist’s Technology Quarterly, including interesting takes on blockchain and cryptocurrency: https://www.economist.com/technology-quarterly/