As consumers increasingly shop online and pay bills with debit and credit cards, it’s more important than ever for credit unions to improve cardholder experience, providing them swift, easy access to accounts and data anytime, anywhere. For the credit union itself, it’s vital to maintain up-to-date cardholder information in order to ensure members consistently use the credit union’s card for all their payments. It’s a challenge, particularly when competing with institutions that have a far greater marketing reach.
Streamlined Card Functionality
To help Exton, PA-based Citadel Federal Credit Union cement “top of app” status, we’ve partnered with MasterCard to further streamline card functionality within digital payments. The goal is to make the process more consumer friendly and create new top of app opportunities for issuers with leading-edge solutions that are safe, simple, and smart.
Our innovative card management tool is designed to improve cardholder experience in an easy-to-use, secure platform. SetIt’s integrated online banking tool offers Citadel a one-click approach for updating customer addresses and other important information, including new card account numbers and billing relationships, across multiple channels. It will also help them reinforce member engagement and enrich insights on member spending habits – crucial to remaining top of app and top of mind.
The Mainstreaming of Mobile Wallets
The rules that once applied to top-of-wallet status, an essential part of any healthy card program, are changing as customers embrace mobile wallets. As payment options multiply, top of app is now the name of the game, and SetIt Credit is excited to be a part of empowering credit unions like Citadel to increase member convenience and improve cardholder experience.
For Citadel, it’s about empowering its member to take greater control of their cards – and serving as their central source for app-based card control. For us, it’s about helping credit unions deliver a payment experience that is fast, seamless, secure and personalized. Together, it’s a pivotal step forward in meeting the debit and credit card challenges credit unions face with anticipation and optimism.