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One of the most popular sessions of the AXFI conference- the annual data analytics forum that wrapped up last week in Minneapolis- is the Killer FinTech Speed Rounds. In a single action-packed hour, six standout fintech companies with solutions designed to empower credit unions’ analytics journeys present their models to a packed room of financial leaders. Each firm has seven minutes to share its thoughts, followed by a brief Q&A exchange with a small panel of judges.

The importance of improving the member experience has taken center stage as competitors for the hearts and dollars of the American consumer continuously up their products and services game. Many successful credit unions are ramping up theirs, too, and are happy to share their own experience with their peers.Here are seven of our favorite articles about member experience that appeared on CreditUnions.com in the past year.7. Trigger Words And Complaint Resolution At A Florida Credit Unio...

Innovation is one of those somewhat nebulous words that many of us use to describe what we do. Over the years, I’ve been involved in some very innovative creations that never actually went anywhere. It’s not because they weren’t really cool or didn’t have a sustainable business model.

My partner repeatedly tells me that I’m not as old as I think I am, but I remember playing in public sandboxes as a kid. I’m honestly not sure people make those anymore—they’re probably “unsafe” or “unhygienic” or something. Still, I remember the freedom of a sandbox. In the short run, you can create your own castle, moat, and entire surrounding village if you want.

Believe me, we get it: marketing efforts can lead to headaches. Nobody likes getting cold calls, most people mute (or skip) commercials, and I still get nightmares about pop-up ads. However, credit union marketing automation is far more sophisticated—and less intrusive—than those marketing strategies.

Make no mistake a digital revolution is upon us and credit unions need to react and change in order to serve their members.

Wow. What a year! The credit union and FinTech worlds are frothy and lots of change is underway. This year, some of the walls came down and credit unions saw more of the real world. Digital Credit Union has an incubator fostering FinTech Startups and the Boston FinTech Community.

Digital transformation has revolutionized retail banking and data is the jet fuel for the seismic shift in the credit union business model. A data strategy is foundational for credit unions to compete in today’s digital world and is required to effectively implement a holistic platform of enhanced analytical decisioning. Business Intelligence and analytics (all powered by data) are cultural shifts analogous to moving from ledger cards to core technology platforms.

Credit union membership growth! How do you measure it? It seems like a simple question, just like “where can I get the best burger in town?” seems like a simple question. However, once different interpretations of what constitutes a new member—or a good burger come into play—things don’t stay so clear.

Many credit union marketers have difficulty telling the difference between a Facebook group and a Facebook page. Is there a tradeoff between using a Facebook group vs page? How are they different and which way should I go?