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Archive by category: InnovationReturn
Sep 13, 2018
Video marketing is here, and it is here to stay. Video has become an integral part of online marketing that your credit union CANNOT afford to ignore. It is the most effective tool for sharing information and entertaining content with your members. According to Cisco, by 2020 video will make up 79% of all internet traffic.
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Sep 05, 2018
Credit Unions can, and should, be the dominant retail financial services provider in every market in the US.
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Aug 22, 2018
Data is fundamental to your digital transformation. Customers must be able to efficiently and effectively manage transactions online. Credit Unions must be able to infer customer needs from those transactions and reach out to customers where they “live” online, whether through email, social media, or text. This blog post presents a simple recipe for getting your data in order as a foundation for digital success.
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May 17, 2018
At a conference a couple weeks ago someone asked me what the number one most important upcoming technology there was for banking. Without hesitation, I answered, “artificial intelligence”.
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Apr 30, 2018
There’s a lot of good news surrounding the growth of voice-first devices. As reported by VoiceLabs, nearly 25 million of the devices shipped in 2017, bringing the total in use to 33 million. Amazon’s Echo, Tap, and Dot, as well as Google Home, dominate the field, but Apple, Samsung, and Microsoft are also important players.
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Apr 30, 2018
The fifth AXFI Conference is going to be bigger and better than it’s ever been, now offering attendees three programming tracks focused on real-world, actionable takeaways: analytics, innovations, and cybersecurity.
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Apr 19, 2018
Nothing has an impact on customer engagement quite like brand equity does. A strong brand reputation takes time to build and is challenging to maintain, but your credit union’s long-term success depends on enhancing its image in the eyes of your members.
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Apr 11, 2018
Even Amazon is surprised by how much people love Alexa. The enthusiasm that resides in the company’s Echo line of devices should really come as no surprise, though. People love convenience, and what’s more convenient than a simple piece of equipment that helps you shop, listen to music, check the weather, stream video, or that offers a joke of the day? And it does it all by responding to someone’s voice.
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Apr 04, 2018
Financial institutions have long been accused (often justifiably) of being slow to adopt emerging technologies to improve the customer experience. But one innovation is gaining acceptance more quickly than we've seen in the past: voice-first devices.
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Feb 20, 2018
Thanks to voice technology, the way people search for information is changing fast. It seems to have happened out of the blue, but for those who were paying close attention, the writing was on the wall.
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