Voice technology has changed the way people search for information. While voice technology isn’t new, voice recognition software has been around for years, the increasing availability of platforms such as Amazon Alexa or the Google Assistant has made voice interactions much more popular. Voice commands can be used to send text messages, write emails, shop online or search the Internet. With the growing popularity of voice commands and voice-first devices, online content creators should be prepared to address voice platforms in their content strategy.
How Voice Changes Content Marketing
Voice-first devices are today’s hottest technology and content marketers are finding it necessary to think about content and search engine optimization (SEO) in a whole new light. There are three significant ways voice search has an impact on content marketing strategy:
The main challenge for any organization invested in voice technology is creating content that not only works on traditional platforms, but is also optimized to be easily discoverable and accessed by people searching with their voice.
How to Optimize Content for Voice Search
While voice search may still be in its infancy, you need to start taking it seriously today. Your content delivered via voice should address the questions being asked by your customers and reinforce your branding. Here are a few ways to get started optimizing for voice:
Done right, voice can add significant value for your customers. It simplifies interactions, offers a highly-personalized experience, and delights them enough to ensure they’ll use the service again.
The Bottom Line
As voice processing matures and voice-first devices become more common, voice will become the preferred search method for your customers. If you start fine-tuning your content now to integrate voice search, you’ll gain the competitive advantage for years to come.
BIG is an innovation think tank started by @JBFintech that points its clients in the right direction to achieve quicker adoption of cutting edge technologies.
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