A Data-Driven Approach To Marketing - BIGcast

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BIGcast

11Jul

A Data-Driven Approach To Marketing

 

In this episode:

  • How Xtremepush uses analytics and technology to create data-driven results.
  • Communicating to customers using the relevant channels at the right time.
  • Determining what members prefer which marketing channels.
  • Channels, contextual banking, continuity of services, and the importance of analytics to bring these services to your members.
  • A GDPR use case, why it is important for US organizations to understand their GDPR responsibilities and why Xtremepush views GDPR as an opportunity.
  • Ineffective loyalty programs, and activating customers with effective programs.
  • Marketing message templates, and determining how and when to target a customer.
  • What to measure when creating marketing programs.
  • Artificial intelligence, augmented reality, and predictive lending.

To learn more about the Xtremepush platform, visit https://xtremepush.com/, or @Xtremepush on Twitter, or send email to info@xtremepush.com.

URLs related to this week's BIGCast:

About the Author

John Best

John Best

CEO

Best Innovation Group

John Best is recognized as a thought leader and visionary of technology advancements and financial application development within the credit union industry.

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