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BIGcast

20Apr

Where Do I Need To Be, And What Do I Need To Get There?

 

In this episode:

  • A brief introduction to HubSpot and Sam’s role as Marketing Fellow.
  • The disconnect between marketing and sales that hurts organizational growth.
  • Why innovation and creativity should be treated as a discipline, and both can be used for competitive advantage and future growth.
  • How to implement a culture of innovation at the Credit Union.
  • A question about ITMs sparks a conversation about constant change.
  • Why organizations need to focus on the “job to be done”, and Sam’s view of what the credit union’s job is.

To learn more about Sam’s teaching, consulting and speaking engagements, visit his Web page at http://www.mallikarjunan.com/. To read Sam’s blogs on HubSpot, visit https://blog.hubspot.com/marketing/author/sam-mallikarjunan#sm.0003twc911dp0eg7yaw21afapcgao. Sam on LinkedIn, https://www.linkedin.com/in/mallikarjunan/, and on Twitter, @Mallikarjunan.

URLs related to this week's BIGCast:

About the Author

John Best

John Best

CEO

Best Innovation Group

John Best is recognized as a thought leader and visionary of technology advancements and financial application development within the credit union industry.

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