BIGcast

In this episode:

• A brief introduction to HubSpot and Sam’s role as Marketing Fellow.
• The disconnect between marketing and sales that hurts organizational growth.
• Why innovation and creativity should be treated as a discipline, and both can be used for competitive advantage and future growth.
• How to implement a culture of innovation at the Credit Union.
• A question about ITMs sparks a conversation about constant change.
• Why organizations need to focus on the “job to be done”, and Sam’s view of what the credit union’s job is.

To learn more about Sam’s teaching, consulting and speaking engagements, visit his Web page at http://www.mallikarjunan.com/. To read Sam’s blogs on HubSpot, visit https://blog.hubspot.com/marketing/author/sam-mallikarjunan#sm.0003twc911dp0eg7yaw21afapcgao. Sam on LinkedIn, https://www.linkedin.com/in/mallikarjunan/, and on Twitter, @Mallikarjunan.

URLs related to this week's BIGCast:

• http://www.stateofinbound.com/ - The 8th annual HubSpot report on the future of inbound marketing and sales.
• https://www.ent.com/ - To learn more about Ent Credit Union in Colorado.
• https://www.ibm.com/watson/developercloud/tone-analyzer.html - The Watson Tone Analyzer API tool to detect communication tones in written text.
• http://waitbutwhy.com/ - Click this link only if you have time to spare and a quiet place to laugh out loud.
• https://hbr.org/2014/04/which-customers-to-listen-to-when - Which Customers to Listen to, When article by Maxwell Wessell on listening to the right customers in the Harvard Business Review.