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Why Visual Marketing Matters


In this episode:

  • FSSI statement innovations, and how innovation provides credit unions the ability to be flexible, dynamic and scalable with their member communications.
  • Document innovations in an increasingly electronic world, how FSSI helps credit unions to discover new marketing opportunities that drive down cost and improve quality.
  • Big data, artificial intelligence and how they may relate to member statements in the future, as well as create opportunities for further member engagement.
  • Why mailed statements are not going away.
  • The importance of branding and visually compelling communications.
  • John asks Naomi what she believes are the biggest changes she has seen in the industry.
  • Have you started 3D printing statements yet? When can he get his 3D statement, like in National Treasure?

Naomi can be reached at naomicastillo@fssi-ca.com, on LinkedIn at https://www.linkedin.com/in/naomicastillo/, and by phone at 714-436-3811. To learn more about FSSI and its print, mail, marketing and electronic delivery solutions, visit http://www.fssi-ca.com/.

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